Our Story

Our founder, Zee Ali, started Z-SWAG in June of 2010 with $800 in his bank - no funding, investors or advisors. He used six credit cards with credit limits between $200 and $400 to pay his vendors. At the time, he was studying restaurant management & culinary arts at Triton College. The business began as a side hustle selling chef coats one at a time out of his car trunk and has evolved into an innovative full service merchandising company. Ali put his spirited heart, passion for branding and strong work ethic into growing a successful business. Ali always aims to exceed expectations and strives to deliver to clients no matter how difficult the circumstances may be. Ali's background in hospitality has set a sound foundation for the level of service he is committed to.

Z-SWAG offers a range of services and products such as brand consulting, sales promotion materials, premiums, apparel, promotional items, print material, point of sale, packaging, trade show exhibits, point of purchase displays, large format printing, custom manufacturing, and branded merchandise. We also provide additional services such as graphic design, project management, production management, fulfillment, and shipping & distribution logistics. We represent and carry the largest brands in the world including Nike and Under Armour.

Z-SWAG’s first supplier was the local Chicago Flea Market. Ali only had access to imperfect chef coats that he would buy, wash, iron, fold and then resell at his culinary school. (Hustle is his middle name!)